We are delighted to reveal our brand new TPS Studio Logo, incorporating our roots of TPS whilst also retaining a reminiscent feel of the original Studio identity.
This is the first major update to the logo since the previous one was introduced around 2010 and coincides with the planned reopening of the space which is set to be hosting its’ first performances since December this coming June.
Sean Ridley, who has been Studio Manager since 2019, put the logo together over lockdown with some colleagues (including his long time collaborator outside of TPS, Dave Edwards), after he noticed some challenges with the Studio’s brand while designing posters for school productions.
“It liked to be awkward that’s for sure!” Sean said. “I simply loved the colour scheme, with the blue and silver offering a contrast to the main TPS colours of red and black, but it gave me very little in terms of play on different backgrounds so more often than not I would have to put it on a white box which felt very out of place.”
The new logo incorporates the much favoured TPS rosette, giving an instantly recognisable and local feel for the venue’s locale.
“We tried all sorts of variations, some were outright awful, but the TPS rosette was my starting point.
“I was so keen to involve it [the rosette] as it’s just an Iconic image, and instantly recognisable. When you’re driving along the main road, it’s visible. So anyone looking for The Studio will be able to look out for that as a landmark.”
One noticeable change is the absence of the @TPS suffix, which has been part of The Studio since it opened in 2005.
“There was a general feeling that it was very naughties, all of the departments at the school used to be Maths@TPS or Science@TPS but over the years that’s been phased out – leaving our Studio being somewhat unique but also a bit antiquated if that could be possible. I also noticed over my first year here that nearly all of our users or incoming shows would refer to us as ‘TPS Studio’ or ‘The Studio’ on their posters and marketing, so we felt as that name had managed to stick – we should run with it.”
The new logo is in already making appearances ahead of the first evening event ‘EAGLE‘ on July 3, which features former TPS students as support acts. Details on booking tickets can be found on The Studio’s What’s On page.